CBE Birr
Status
Completed
Type
Contractual
Service
Graphic & Motion Design
Date
December 2025
Case Study
During a six-month contract with CBE Birr, I created advertising content
for TV, social media, city screens, and print, highlighting the convenience
and accessibility of their mobile money services. The campaigns
reinforced brand visibility, engaged customers across multiple platforms,
and effectively communicated CBE Birr’s mission to promote
digital financial solutions.
I worked with the Commercial Bank of Ethiopia
(CBE) on a six-month contract, creating
TV commercials, social media ads, city screen
visuals, and printed materials. The campaigns
maintained brand consistency across all
platforms, increased visibility nationwide, and
boosted digital engagement. Overall, the project
was successful and well-received by both
the client and its audience.
I worked with the Commercial Bank of Ethiopia (CBE)
on a six-month contract, creating TV commercials,
social media ads, city screen visuals, and printed
materials. The campaigns maintained the brand
consistency across all platforms, increased visibility
nationwide, and boosted digital engagement.
Overall, the project was successful and well-received
by both the client and its audience.
