Why the Creative Industry Is Not Appreciated as It Should Be

Why the Creative Industry Is Not Appreciated as It Should Be

The creative industry plays a crucial role in shaping culture, businesses, and economies worldwide. Yet, despite its impact, it often remains undervalued—especially in places like Ethiopia, where traditional industries are prioritized over design, art, and digital media. As a Creative Director, Graphic Designer, and Motion Designer in Ethiopia, I, Kaleab Yilma Abebe, have seen firsthand the challenges that creatives face in gaining recognition and fair compensation.

1. The Misconception That Creativity Is “Easy”

One of the biggest reasons the creative industry is undervalued is the belief that design, branding, or content creation is "just fun" rather than a skill that takes years to master. Many assume that graphic designers, animators, musicians, and artists can produce high-quality work in minutes, without realizing the effort, training, and strategic thinking involved.

2. Lack of Awareness About Its Business Impact

Many businesses fail to recognize how branding, design, and marketing drive success. A strong brand identity, professional design, and engaging visuals can increase brand trust, attract customers, and boost sales. At Cloud Nine Studio, we help businesses in Ethiopia see the value of professional design, showing them how the right visuals increase engagement, visibility, and revenue.

3. Underpayment and Exposure Culture

Too often, creatives are asked to work for “exposure” rather than fair pay. The idea that design or art should be cheap or free undermines the profession. Professionals like graphic designers, photographers, and filmmakers deserve the same financial respect as engineers or accountants.

"People ignore design that ignores people." – Frank Chimero

4. Limited Institutional Support

Unlike other industries, the creative sector in Ethiopia lacks proper infrastructure, funding, and educational support. Many young creatives struggle to find opportunities because there aren’t enough platforms, grants, or policies that support local designers, filmmakers, and artists.

5. The Future of the Creative Industry

Despite these challenges, the creative industry in Ethiopia is growing. More businesses are starting to recognize the power of branding, motion design, and digital content. Creatives must continue to educate clients, advocate for fair pay, and push for industry recognition. With the right support and appreciation, the creative sector can become a driving force in Ethiopia’s economy.

Final Thoughts

It’s time for the creative industry to receive the respect and value it deserves. Whether it’s graphic design, motion design, branding, or digital content, creatives shape how the world sees businesses, culture, and brands.🚀